When we onboarded the brand, the AOV was Rs. 479. In the skincare category, with an expected CPC of around Rs. 15, we knew it was not possible to get a 3x ROAS with Rs. 479 AOV. Our first execution was implementation of the bundle which took about 3 weeks to take off and the AOV shop up from Rs. 479 to Rs. 981. This turned out to be a game changer and eventually the bundle became their best seller.
A brand that has appeared in Shark Tank India season 1 and has existed for 6 years, the overall top line numbers didn’t make any sense when we started. We asked them what top like and ROAS will take them to profitability and guess what, we were there in 4 months, breaking records one month after the other.
My favorite part about Auli was the 40% plus repeat rate. But on the flip side, this also meant that there are not enough new customer acquisitions. We did not run any campaign on meta and google to bring repeat customers, rather all of our campaigns were focused on new customer acquisitions only
We did not just limit ourselves to creating good ads because we know just that’s not enough. We made suggestions on the product level too, including launching a product that they had in stock for over 8 months and it launched with a 3x ROAS and in no time this product sold 2000 plus units a month. As a result of our strategy, we we’re able to sell other products such as Magic Potion Gold, 999 Bundle, Retinuit, Power of C
Needless to say, to get results for a Skincare brand, good creatives are a must have. We shared creatives angles which the brand made, including a lot of content from the founder Aishwarya herself. We made creatives which people were able to resonate with and that reflected in the results